We had such an engaging #FeedbackForum discussion on the #VirtualLunch today, Tuesday, May 4, 2021, thanks to Lydia Flocchini and Ed Deaton of SurePoint Technologies as part of our May series on #GrowthandEfficiency. We spoke about the most impactful marketing channels and my key takeaways were: (1) You need healthy skepticism with all marketing; (2) Marketing is all about authenticity and transparency; and, (3) It is important to tailor your content to reach the widest audience. Thanks to Lydia and Ed for their participation and support, as well as to attendees Scott J. Jaffee, CPA, CGMA, Gail Ruopp, Jaimie Field, Maureen Perry, Andrea Cannavina, Alan Shimp, Jennifer Gillman – Law Firm Matchmaker, Molly McDonough, Bruce S. Markowitz IGP, Minoo Razavi, and Adam Pembrey.
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