We were lucky to learn about key trends in #LegalMarketing, #RevenueOperations, and #BusinessDevelopment from Dave Southern on the #VirtualLunch today, Friday, June 10, 2022. My key takeaways were: (1) You win when you understand client needs better than anyone else; (2) Be an advocate for your client; (3) The approach to marketing and business development is evolving; (4) Many law firms have been experimenting with client teams; (5) Asking clients for feedback is an effective form of engagement; (6) Business development training and coaching is becoming more popular; (7) Content can drive conversations with clients; (8) Start with the willing in business development; (9) Invite engagement; (10) Nexl can help make connections stronger and stickier; and, (11) Be purposeful in your marketing and business development. Thanks to Ben Chiriboga, Gillian Fishman, Hayden Cassidy, and Sarah McKenney of Nexl for participating and supporting our series on #RevenueOperations, and to attendees Joel Webber, Jennifer Gillman – Law Firm Matchmaker, Robin Moselle, Monica Sandler, MCOM, MCT, Sherine Clarke, Bruce S. Markowitz IGP Joseph Scott, Gina Hardin, Nancy Slome, and Jaimie Field.
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