We ended week 25 on the #virtualunch today, Friday, September 4, 2020, the way we started it, with an energized and animated conversation. My key takeaways were: (1) Focus on selling business outcomes to enable clients to better serve their customers; (2) It is important to track non-billable time more closely; (3) Over the next year, we will see an increase in spending on marketing and technology; (4) There is a difference in the value you think you are providing to a client and the value that the client feels it is receiving; and, (5) Value-add is more important than ever and communication of that added value is critical. Thanks to attendees Nancy Myrland, Gayle O’Connor, Scott J. Jaffee, CPA, CGMA, Laura Khorshid, Laurence Whittam, Gina Hardin, Sherine Clarke, Ann Gorr, Gail Ruopp, Jaimie Field, Robin Moselle, Bernadette Beekman, Melissa”Rogo” Rogozinski, Stephen Embry, Suzanne Schwartz, Dennis Garcia ⚖, Valerie Chan, Josh Maley, and Albert Barsocchini.
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