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Networking and Mastering the Art of
Dynamically Distinguishing Yourself

Boost your potential by building your brand and reaching the people you want to meet most in this engaging and interactive presentation. Attendees will learn how to successfully cultivate long-term professional relationships by leveraging technology to raise their profiles, strengthen connections to leading individuals, and successfully reach out to future prospects, colleagues, and referral sources. From social media and content creation to public presentations and dynamic follow-up, participants will immediately be able to apply proven techniques for standing out.

10 Ways to Use LinkedIn to
Empower Your Networking

Leverage a variety of proven techniques to improve your performance and generate immediate results with LinkedIn. Professionals can gain a competitive advantage on LinkedIn by engaging with their connections consistently and creatively. Whether offering to make introductions, developing a regular publishing cadence, or routinely tagging others in posts, building momentum on the system can convert the click of a button into a true conversation.

Getting Published to Get Noticed
and Grow Your Practice

This program teaches the mechanics of producing content for publication in print and online, including distribution through social media. It also provides guidance on developing a story idea, balancing writing with client responsibilities, navigating firm policies, addressing ethical or practice management concerns, and leveraging this effort to network more effectively.

Dynamic Public Speaking to
Educate and Engage

Public speaking is often considered one of the most frightening activities in the world. Professionals, however, must engage audiences, large and small, on a regular basis. Those who master this skill tend to find opportunity and success. This program shares creative techniques for honing your natural talents and securing opportunities to showcase your abilities to benefit your business and career.

What In-House Counsel
Want From Law Firms

With power shifting inside the modern general counsel’s office and a variety of individuals, from procurement professionals to legal operations leaders, influencing the selection of outside support, lawyers who understand the key factors that are motivating existing and future clients can earn a competitive advantage. This presentation from the principal researcher for over 30 benchmarking reports that feature perspectives from an array of Fortune 1000 in-house counsel offers a comprehensive look at how client relationships are evolving and creative ideas for adapting to this new environment.

Standing Out and Creating Career Opportunities [Law Students]

This high-energy presentation gives law students creative and practical tips for maximizing social media, leveraging an array of technology tools, adapting the techniques of great rainmakers, and establishing authentic professional relationships to produce meaningful career opportunities. It offers proven networking strategies even for non-networkers.

Dynamic Networking to Transform Students
Into Standout Summer Associates

This program provides summer associates with instructions for harnessing the power of organic relationship building and creating opportunities in law school that will bear fruit once they are licensed to practice. Law students are uniquely positioned to engage in non-traditional business development activities that will set the foundation for rainmaking and leadership prowess when they arrive at the firm as first-year associates. It is not about retaining clients, but about establishing the basis on which to develop, grow, build and communicate with a sphere of influence.

Attaining - and Keeping -
Your Seat at the Table

Law firms are turning to legal administrators to help partners navigate the unprecedented economic obstacles that are impacting the entire profession. In turn, administrators are earning more than recognition; they are earning and keeping seats at the senior management table by contributing to their firms’ growth and longevity. This presentation shares proven techniques for ways in which legal administrators and law firm managers can earn the trust of the partnership and organically spotlight their contributions.

Recovery, Renewal & Reinvention
for the Next Decade

Driven by the dramatic shift in the manner in which professionals practice, value their effort, and deliver their services, there is a new model of creating opportunities that will propel the profession forward. It is a culture supported by collaborative tools, a flatter global landscape, and an increasingly rapid pace of expert analysis. This program guides participants through the catalysts for the change and offers techniques for meeting higher expectations that are requiring them to reinvent their profiles in the recovery.

Reinventing the Modern Law Firm From Information Out: Embracing the Power of Practical Innovation and the Impact of Raising Your Profile

Law firms around the world are striving to adapt to an increasingly competitive marketplace, reorganize their delivery of legal services, and reimagine their approach to client service. As the arbiters of information, knowledge professionals are at the center of this evolution. Learn how law firms are approaching innovation and creative ways that your peers are redefining their heightened roles to support this transformation from legal industry analyst Ari Kaplan, author of The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (West Academic Press, 2016), Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), and the 2020 report: From Innovation to Implementation: How Knowledge Management Leaders Are Reinventing Law Firms.

The Law Department as a
Competitive Advantage

The chief legal officer is tasked with balancing the art of providing real-time advice in a dynamically shifting business environment with the science of ensuring compliance in an everevolving regulatory landscape. In fact, the general counsel has become a trusted advisor and a counselor, with a seat at the table on both the legal issues and the broader strategic concerns. As the responsibilities of legal teams expand, the general counsel is managing a new class of professionals with talents that supplement the historically core strengths of the group. This presentation highlights how the general counsel and the entire legal department can leverage its talent and experience to become a competitive advantage.