We continued our conversation about impactful marketing today, Friday, September 11, 2020, on the #virtuallunch. My key takeaways from our discussion on this 130th episode were: (1) Post good content with value; (2) Offering perspective is true thought leadership; (3) Good content shows that you are remaining current; (4) Short videos are of high value; (5) Make your content scroll-stopping or thumb-stopping; (6) Tell a story that stops people’s eyes and thumb; and, (7) Test your content in different formats. Thanks, as always, to Scott Thomson, Dennis Garcia ⚖, Sherine Clarke, Jaimie Field, Gayle O’Connor, Suzanne Schwartz, Jeff Schwarz, Scott J. Jaffee, CPA, CGMA, Molly McDonough, Nancy Myrland, Robin Moselle, Laurence Whittam, Albert Barsocchini, Stephen Embry, and Bernadette Beekman.
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