I am so grateful to Alex Su, the new head of community development at Ironclad, Inc. , for joining us today, Tuesday, May 18, 2021, on the #VirtualLunch. He offered a refreshing perspective about authentic marketing, branding, and engagement. He is such a great addition to the Ironclad team. My key takeaways were: (1) Small companies that struggle to attract attention could benefit from creative marketing; (2) Sharing content that people want will reach a broader audience; (3) Study who consistently likes your content and appeal to them early; (4) People want to hear stories; (5) Share and let the world tell you what is good and what is not; and, (6) Consistency takes you a long way. Thanks to Alex, to Lydia Flocchini and Ed Deaton of SurePoint Technologies for participating and supporting our series on #GrowthandEfficiency, and to attendees Jennifer Gillman, Bruce S. Markowitz, Jaimie Field, Monica Sandler, Bárbara Gondim da Rocha, Deeanna Fleener, Holly Riccio, Rahul Chhabra, Dennis Garcia ⚖, Maureen Perry, Molly McDonough, Konstantina (Tina) DiMarco, Frankie Mohylsky, Joanna Roman, Sherine Clarke, Lydia Sugarman, Ann Gorr, Karol Valencia, Carol Jackson-Doerge, Bernadette Beekman, Vishal Agnihotri, Moneet Kohli, and Sheana Chen.
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