Five Ways to Find Opportunity in a Faltering Economy
The business of providing professional advice is changing. Today, anyone can go online and access a wealth of information about practically any topic, from legal and medical guidance to financial planning and accounting suggestions. As Ari Kaplan explains in Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), this new challenge is far less daunting for the savvy businessperson than it at first appears. By following a few easy steps, such as increasing your web presence and more effectively distinguishing yourself from your competitors, success is within your grasp. Read chapter one here (PDF).
This book is designed to help you harness your potential for business development and empower your legal career from law school through partnership. It provides techniques for defining your personal brand, leveraging your creativity, and maximizing your success. Rainmakers, public relations experts, elected officials, marketing masters, in-house counsel, business executives, career advisers, associates, law students, and others who have walked in your shoes offer perspective on issues ranging from networking, mentoring, and blogging to hosting your own television show, starting a charity, and getting published.
Getting Published for Business, Professional & Personal Development is a nationally-recognized resource on writing for business development. It contains a 25-page professionally-designed guidebook on the mechanics of publishing articles, as well as almost 75 pages of free material, including a set of current editorial calendars for various publications, submission guidelines, legal references to ethical materials in various states and a list of over 100 direct contacts (with e-mail addresses and phone numbers) at publications that may accept unsolicited work.