The business of providing professional advice is changing. Today, anyone can go online and access a wealth of information about practically any topic, from legal and medical guidance to financial planning and accounting suggestions. As Ari Kaplan explains in Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), this new challenge is far less daunting for the savvy businessperson than it at first appears. By following a few easy steps, such as increasing your web presence and more effectively distinguishing yourself from your competitors, success is within your grasp.
This book is designed to help you harness your potential for
business development and empower your legal career from law school
through partnership. It provides techniques for defining your personal
brand, leveraging your creativity, and maximizing your success.
Rainmakers, public relations experts, elected officials, marketing
masters, in-house counsel, business executives, career advisers,
associates, law students, and others who have walked in your shoes
offer perspective on issues ranging from networking, mentoring, and
blogging to hosting your own television show, starting a charity, and
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