The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), as “an essential guide” that “expertly showcases the multitude of opportunities the digital age has brought to the professional services market.”

After nearly nine years practicing with large law firms in Manhattan, Kaplan, named to the inaugural Fastcase 50 list of innovators in the law, has become the leading copywriter and industry analyst in the legal community. He was the keynote speaker for the 2010 ABA Techshow, and has shared ideas with students and professionals throughout North America and the United Kingdom.  [For a complete listing of schools, firms and organizations where he has spoken, click here.]

The author of over 200 articles, Kaplan has received multiple Apex Awards for feature writing. He has been recognized in the Wall Street Journal’s Law Blog, the Chicago Tribune, the Miami Herald, the New York Post, the ABA Journal, Above the Law, the National Jurist, the Chicago Lawyer, and the California Recorder, among other publications. He also served as a legal commentator for CNET Radio and has been interviewed on CNN, WGN-TV Chicago, CBS Interactive's BNET, WMGT-41 Macon, and Good Morning San Diego. Named a “Law Star” by LawCrossing, Kaplan provides law-related ghostwriting for a number of companies, firms and individuals in the legal industry. He also provides consulting to individuals and organizations interested in creating deeper connections with law students, lawyers, legal administrators, and other legal professionals.

In addition to being the founder of the Ari Kaplan Advisors charitable book collection through Boston University's Intergenerational Literacy Project in Chelsea, Massachusetts, he has served as a member of the Law Technology News Editorial Advisory Board and serves on the Board of Editors for ALM's Marketing the Law Firm and Legal Tech. As a ghostwriter, he focuses on legal technology and other law-related topics.

He is admitted to the bar in New York, New Jersey and Washington, D.C. He earned his J.D. from George Washington University Law School and his B.A., magna cum laude, from Boston University.